Our Brand Ambassador Lara Gut has exchanged her skis to make her debut on the big screen. In “Tutti Giù” she is portraying Chiara, a young professional athlete, who struggles under the pressure of expectations. She has to prove herself under the burden of responsibility – to her coaches, sponsors, journalists and fans. A situation Lara is quite familiar with, showing parallels to her real life as professional skier.
Leaving aside the personal passion for skiing, a professional skier needs to have a few certain things: Enormous talent, a strong mental constitution, definitely the right attitude and most importantly, perfect support from your surroundings.
The 2011/12 Ski Worldcup is just around the corner! The first Giant Slalom of the season will take place in Sölden/Austria at this weekend. The women will officially open the new season on Saturday, 22 October followed by the mens competition on Sunday, 23 October. Last years race saw Germanys Victoria Rebensburg on top of the Podium at the womens competition. The mens race had to be cancelled after the first of two runs due to bad weather conditions.