We’ve reached another great milestone: The whole KJUS team is very proud to welcome one of the most successful and charismatic skiers of todays ski racing: Didier Cuche joins the KJUS team as our new Brand Ambassador!

He has won the Alpine Skiing World Cup multiple times, has won a total of four World Championship medals as well as Olympic silver and was one of the top alpine skiers for many years. He’s also often referred to be the best downhill skier of his time.

The connection between Didier Cuche and KJUS is obvious. Our new Brand Ambassador perfectly embodies our uncompromising philosophy: Didier is not only an outstanding skier with a positive charisma – he has an exceptional personality full of ambition and passion. A real extraordinary appearance!
And he’s an ambassador of Swiss ski sports: Born in Le Pâquier – in the French speaking part of Switzerland – he is also part of our Swiss origin.

He’s aggressive but kind, with a good sense of humor - always capable to fascinate the masses.

We are not only proud to gain a new testimonial – we are delighted to have a new team member adding his professional and experienced, athletes’ point of view. Never compromising during his racing career, he won’t compromise as our Brand Ambassador and test our products to the maximum. With his worthwhile and critical input, we will constantly push the development of our skiwear.

At the end of last season, Didier quit his active racing career – but he left the Skiing World Cup in his typical manner and retired with style: Wearing traditional wool skiwear and old wooden skis, Didier finished the last race of his career hugging fans and officials – a dignified finish for an outstanding career!

Now he’s focusing on his favorite hobbies: He’s a passionate golfer and wakeboarder. For sure – without any compromises ...

 Learn more about Didier on his website.

Photos: stefanschlumpf.com